Established in 1999, Brand Architecture Inc. is an award-winning boutique, branding & design agency. My role at BA is to establish a clear vision for the company, offer guidance to our teams and share my insights with our clients. I strongly encourage and believe that a healthy work-life balance is an invaluable benefit to our employees and an asset to our clients.
Clients Include: The Coca-Cola Company, Outback Steakhouse, Big Brothers Big Sisters of America (national), World of Beer, Odwalla, Bloomin’ Brands, Jack in the Box, McDonald’s, Bonefish Grill, The Maritime Alliance, Ripley’s Believe It or Not, Sweet Tomatoes, Carrabba’s, Blackfinn Ameripub, NOAA, Crain Communications...
The Brand Dig™ is a comprehensive branding exercise crafted to help uncover the voice, tone, look, feel, attitude and personality of a small to mid-sized brand, company, product, service or a non-profit. Digs are ideal to initiate before a logo, website, packaging, apparel, product, retail, interiors or any creative project is initiated. They uncover the precious nuggets that will inspire the strategy and direction to shape a more authentic and holistic brand platform. Digs are also immensely useful for established brands in need of reinvigoration or to refocus and re-impassion management.
After guiding various forms of The Brand Dig™ over a 20-year career, I have witnessed first-hand the lively debates and discussions that result in real, transformational solutions. I have seen founders and executives come to life with new passion and excitement for their brand’s future. I was inspired to create The Dig during a meeting with top executives and founders seeking to “rebrand, find their story, create differentiation from the growing competition, grow the brand and find their voice.” It was enlightening for me to see such successful individuals who were so disengaged from the creative and emotional attributes of their brand. They were masters of their products, services, and operations, but they were disconnected from the intangibles that foster brand loyalty and champion a deeper connection with consumers that transcend products and services.
A work in progress...
More info to come.
SQUARES - Maker
SQUARES by Frederic Terral is an experiment in patience. The arduous, meticulous and deliberate placement of 1 inch square tiles is both therapeutic and demanding. It is these opposing forces that create the allure. Recycled* magazines, maps, photos, documents, catalogs, and all paper goods destined for recycle bins or landfills can now live on beyond their creators' intent. What once was someone’s clutter or litter becomes art to another. Each square represents a singular idea. Collectively the tiles take on new meaning. They become the building blocks for narratives within their gazer’s imagination. The tiles are placed, one by one, and covered with a protective water based acrylic polymer. This process protects the tiles from the effects of chemicals, UV light, damage, and water.
Paper. Some day paper will be a rare commodity. Decades from today, SQUARES will be a reminder of the past - a time when mailboxes were filled with never-to-be-read catalogs destined for the trash. A time when office storage rooms were filled with documents or when bookstores filled back rooms with unsold magazines. Are you of an age that can recall cassette tapes and compact discs? Paper, meet your destiny. SQUARES will live on well beyond the age of paper.
* Every year, Americans use more than 90 million short tons of paper and paperboard. That's an average of 700 pounds of paper products per person each year. Every year in America, more than 2 billion books, 350 million magazines, and 24 billion newspapers are published. (source: tappi.org)
PROPOSED PROJECTS: Frederic is seeking walls to feature SQUARES – recycled paper tiles. The walls could be office building, hotel, or bank lobbies. Other walls could be residential, tourist attractions, visitor centers, or restaurants… Each installation will feature RECYCLED papers that are relevant and personal to the space and its inhabitants, owners, or visitors.
A large telephone or telecommunications company could features square tiles taken from old telephone directories. These paper tiles will create unique textures and impart the personal story of the business.
An attraction such as an aquarium or zoo could feature square tiles from old tickets, brochures, or attraction maps. The color variations would make for very interesting patterns from afar, and tell unique stories up-close.
A publishing or newspaper company could feature tiles taken from all its returned or discarded magazines or newspapers.
Written & Designed For Ages 4 to 10 Meet the Marks, by Frederic and Misa Terral, is a colorful and whimsical adventure about a family of punctuation marks whose children begin to question their purpose and the boundaries of their surroundings. Each character speaks in conjunction with its function. Missy, the exclamation mark, only speaks in an exclamatory tone and Junior, the question mark, only speaks in the form of a question. Though it is clear to adults that the characters are punctuation marks, to young children they are simply whimsical characters. Meet the Marks is an engaging read for children, with the added benefit for parents and educators to begin a dialogue that reaches well beyond the story. It is an adventure that reminds us how much we all need each other in the stories of our lives.
AMPs - Founder
Have you seen the motivational poster with the guy climbing a mountain, the man leaping across a dangerous gorge, or the eagle soaring high above the plains? Perhaps you've seen them at your dentist's office, CPA's office, the library, the post office, the cleaners, school... Right Brain Terrain was an early pioneer in the creation of “alternative” motivational posters (affectionately known as "AMPs"). AMPs avoided the all-too-established formula of (what used to be) the mainstream motivational poster.
Such posters served a purpose and a specific audience, but since they didn't appeal to us, we decided to create ones that did. AM's are subtle, loud, metaphoric, ambiguous motivational, literal, symbolic, obvious, bright, dark, distressed, clean, colorful, black and white, surprising, predictable, unique, exciting, boring, inspiring... There are no rules - just gut. The process is a visceral one that is fueled by a yearning to positively contribute to society, for the sheer love of the creative process, for the poetically stagnant nature of posters, and for the deliberate art of contemporary graphic design.
With sales on five continents, AMPs were received with rave reviews and featured in magazines and numerous sites, such as: Herman Miller blog, Design Milk, Goodlifer, Fast Company, CreativeReview, Dooce, Josh Spear, Design•Sponge, Apartment Therapy, Daily Candy, Notcot (gift guide), Adduzeedo, The Fox is Black, Quipsologies, Nylon, Good, TreeHugger, Brain Pickings and many more...
Alternative Motivational Posters (2006 - 2010)
Paint & Ink - Maker
There is comfort in creating by hand. From time-to-time, I get an uncontrollable urge to paint or sketch for fun, or for a cause that intrigues me.
2-color silk screens on 120 lb white cover 100% recycled paper. ~ SOLD
4' x 6' Acrylic on canvas. For Sale.
Manifest Equality, Los Angeles
4' x 6' Acrylic on canvas. ~ SOLD
Hope Behind Everyman, - 5 ft x 7 ft 4 in, Acrylic on canvas
Sold to Jill and Wayne Cohen, Washington DC
Created for The MANIFEST HOPE:DC Gallery in Washington, DC for the days preceding the Presidential Inauguration, January 17th, 2009 through January 19th, 2009 at the Irvine Contemporary Gallery. “Hope Behind Everyman” is a manifestation of America’s immeasurable hope for its future and a leader poised to meet the challenges. The larger-than-life ‘HOPE’ stands soaring behind a man presumed to be Barack Obama. The man is faceless as a symbol of the Everyman who rises from humble beginnings to reach goals most would find unattainable.